I'm a digital product designer based in New York.
I designed the first iPhone and Android apps for Venmo, then spent 6 formative years working on Google Maps and Google Drive.
These days, I work with small to mid-size companies as an all-in-one design partner. I design and develop products, websites, visual identities, and collateral for marketing campaigns.
Edia started as a homework app for high school math students, but has since grown into a full suite of tools for assessments, remedial programs, and district-level analytics for superintendents.
As the only designer, I pitch in everywhere. I support our sales team with marketing materials and presentations, our content teams with style guides to unify our math problems, and build both our student and district products.
AIRS Medical develops industry-leading software that reduces MRI scan times by up to 85%. However, they aren't well known outside of Korea. Their US-based sales team asked me to develop a new website to complement their expansion into the US.
I expanded the design system built by their Korean team, adapted it to the US market, and used it to deliver a new website, digital ads for LinkedIn, and a print brochure.
I was the design lead for Citizen Protect. This was the company's first paid service, and I worked with 1 PM and 3 Engineers to build the product from scratch.
We created several prototypes, put them through multiple rounds of testing, and built a go-to-market strategy. To date, Protect has saved people from heart attacks, dispatched roadside assistance to users stranded in the desert, and located missing family members.
The Google Maps research team led a large effort focused on commutes, spending months speaking to users in Mumbai, Seattle, Sydney, Zurich, and Tokyo.
I worked closely with the research and product management teams to turn their findings into features for everyday commutes, such as sending alerts for commute disruptions and suggesting alternate routes.